Curiousness was my first creative advertising course at Virginia Commonwealth University. We spent the entire semester working on Project 54, a challenge to come up with 54 ideas posted on an individual’s WordPress site about a specific brand assigned at the beginning of the class. My semester’s brand was Häagen-Dazs ice cream.
For the second half of my freshmen year of college I kept the brand in mind and finished Project 54. It averaged 4-6 posts a week, always about Häagen-Dazs, but with different assigned processes such as “get out of your comfort zone” or “improve another’s idea”. The result was a wide range of ideas, more bad than good, but all having fun being creative, mind mapping, sometimes collaborating, making stories, and definitely learning new aspects of an industry I hoped to be a part of after school.
Looking back, Curiousness was not as involved as I thought it was- 54 ideas about a brand has become more of an expectation in my classes over a few days, not months. Plus at the time I had never used Illustrator and had only used Photoshop to improve photos.
But back then Curiousness made us think about branding in different ways and the intention of the project was not for us to make 54 ads. The focus of the course was not on the execution, but the concept and the story.
My Project 54 started and finished on this blog.
(Picture above are posts 6: The Little Things, 9: Clothing Conveys Identity, 14: My Yellow Duck Tape, 32: Easter, 34: Introvert)