Newman’s Own Pasta Sauce: Starter Kits Campaign
Along the concept that all good things have to start somewhere we created starter kits (inspired by the once relevant meme) that playfully show various ways Newman’s Own is more than just pasta sauce. These simplistic storytelling graphics would be advertised through their Facebook, on in-store floor stickers to catch people while they’re making their grocery decisions, and on a subway, where people are often reading the advertisements as they wait for their stop and contemplating meal options,depending on the time of day.
The idea that Newman’s Own Pasta Sauce on it’s own is a starter kit to help people through their huge charitable contributions will be illustrated with a jar label. Attached are the labels and an example of what it would look like attached to the jar. It’s not flashy but it is attention grabbing because it differs from the other pasta sauces on the shelf and shows off the long time philanthropy of the Newman’s Own brand.
Art Direction/Copywriting: Monica Thornton and Cole Freudenthal
Product Photography: Cole Freudenthal
In Store/Subway Mockups: Monica Thornton
Product Packaging (jar lid attachment)
Starter Kits- Social Media (Faceboook) Posts
Starter Kits- Floor Stickers
Starter Kits- Subway
